...
Benji: And what about the market share?
Simone: Ma, in 76, EMI was not the leader in scanners anymore. Because of the entry of the big players : GE, Siemens...
Julien: What's the question again?
Simone: What should EMI do? Restructure ? Sell ? Invest ?
Tim: What are EMI's competitive advantages?
Julien: By the way, Tim, I heard that Americans drink more Pepsi than Coke.
Leo: But I think they drink more Diet Coke.
Tim: D'you know that people prefer Pepsi in blind tests and Coke if they can see the brand.
Simone: Power of marketing.
Julien: Sorry for asking this stupid question...
Leo: Tim, do you prefer Coke or Pepsi?
Tim: I prefer Pepsi.
Me: Even if you can't see the brand?
Tim: Yeah!
Benji: Don't they taste the same?
Tim: Not at all, they're very different...
Leo: And do you prefer Pepsi Max or Diet Coke?
Tim: Dunno, 'cause I never had Pepsi Max.
Me: Not even once?
Tim: Never.
Leo: Maybe, a single sip?
Tim: No.
Me: Not even a drop?
Tim: Well, there was that one time but I can't really remember, 'cause of the whisky, you know..
Me: Why in Germany is a Diet Coke called a Coke Light, like in France?
Tim: What do you mean?
Me: Well Germans speak a better english than the French do, so I thought they would use the english name.
Julien: Ok, that question was stupid.
Leo: I never had Diet Pepsi
Me: Is it different from Pepsi Max?
Tim: Sure ! Nothing in common
Me: How come you know? You never tried Pepsi Max.
Tim: Well, there was this guy who told me once...
Me: So there are three different Pepsis and only two Cokes?
Tim: No way! There are hundreds of Cokes. Cafein free Coke, vanilla Coke...
Leo: Cherry Coke, lemon Coke...
Julien: And whisky Coke!
Leo: Yeah and malibu Coke, vodka Coke.
Tim: D'you know that in the US, there was this brand that introduced a vanilla vodka so you could mix it with Coke to make a vanilla vodka Coke. But then Coke created a vanilla Coke.
Leo: Vanilla vodka Coke must taste like shit.
Tim: Not exactly, it tastes like malibu Coke.
Me: What's the point of mixing vanilla, vodka and Coke if it tastes the same as malibu and Coke?
Julien: Sorry for asking... Simone will hate me.
Leo: If we said the f... word in every single sentence, this would sound like a Tarantino movie.
Tim: I don't like the f...ing Coke, I prefer the f...ing Pepsi.
Simone: I would say that EMI's scanners are still the best products but they don't have a cost advantage anymore.
Tim: And they don't have good relations with their customers.
Me: Ok then, can they sell the business?
Simone: We have to check that.
...